We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
Jonathan IveRead
Design needs to be plugged into human behavior. Design dissolves in behavior.
Interpretation
What this quote means
Design must align with how people naturally act and interact for it to be effective.
This quote by Naoto Fukasawa emphasizes that successful design is not just about aesthetics but must be rooted in understanding human behavior. When design seamlessly integrates with how people behave, it becomes an intuitive part of their lives; otherwise, it loses its effectiveness and purpose.
Themes
DesignHuman BehaviorInteractivityUsabilityFunctionality
In practice
Example use cases
Using this quote in a design workshop to emphasize user-centered design principles.
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