Design needs to be plugged into human behavior. Design dissolves in behavior.
Interpretation
Design must align with how people naturally act and interact for it to be effective.
This quote by Naoto Fukasawa emphasizes that successful design is not just about aesthetics but must be rooted in understanding human behavior. When design seamlessly integrates with how people behave, it becomes an intuitive part of their lives; otherwise, it loses its effectiveness and purpose.
In practice
Using this quote in a design workshop to emphasize user-centered design principles.
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
Content precedes design. Design in the absence of content is not design, it's decoration.
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
You cannot understand good design if you do not understand people; design is made for people.
Design principle: Take things away until the design breaks, then put that last thing back in.
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