Good design is clear thinking made visible, bad design is stupidity made visible
Edward TufteRead
It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Interpretation
The effectiveness of space and information lies in their arrangement rather than their quantity.
Edward Tufte emphasizes that the utility of space and information is determined more by their arrangement and use than by their mere presence or quantity. Proper organization and thoughtful design can lead to better understanding and communication, highlighting the importance of clarity over volume in visual presentation.
In practice
In a presentation about data visualization, this quote can highlight the importance of clear design.
Good design is clear thinking made visible, bad design is stupidity made visible
I have stared long enough at the glowing flat rectangles of computer screens. Let us give more time for doing things in the real world...plant a plant, walk the dogs, read a real book, go to the opera.
There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
The minimum we should hope for with any display technology is that it should do no harm.
PowerPoint is like being trapped in the style of early Egyptian flatland cartoons rather than using the more effective tools of Renaissance visual representation.
If youβre told what to look for, you canβt see anything else.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Often the most important moment in the design process is figuring out what the right question is.
Design should not dominate things, should not dominate people. It should help people. That's its role.
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