Good design is clear thinking made visible, bad design is stupidity made visible
Edward TufteRead
It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Interpretation
The effectiveness of space and information lies in their arrangement rather than their quantity.
Edward Tufte emphasizes that the utility of space and information is determined more by their arrangement and use than by their mere presence or quantity. Proper organization and thoughtful design can lead to better understanding and communication, highlighting the importance of clarity over volume in visual presentation.
In practice
In a presentation about data visualization, this quote can highlight the importance of clear design.
Good design is clear thinking made visible, bad design is stupidity made visible
I have stared long enough at the glowing flat rectangles of computer screens. Let us give more time for doing things in the real world...plant a plant, walk the dogs, read a real book, go to the opera.
There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
The minimum we should hope for with any display technology is that it should do no harm.
PowerPoint is like being trapped in the style of early Egyptian flatland cartoons rather than using the more effective tools of Renaissance visual representation.
If youβre told what to look for, you canβt see anything else.
Often the most important moment in the design process is figuring out what the right question is.
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
Content precedes design. Design in the absence of content is not design, it's decoration.
We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
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