I have a strong sense that every project is an invention, which is not a word I hear being used in architecture courses.
Thomas HeatherwickRead
Often the most important moment in the design process is figuring out what the right question is.
Interpretation
The key to effective design lies in identifying the right question to address.
This quote emphasizes the significance of understanding the core issues before diving into the design process. It suggests that finding the right focus or question not only guides the design but also ensures that the solutions created are relevant and impactful.
In practice
In a design workshop, this quote can be used to guide participants on how to focus their brainstorming.
I have a strong sense that every project is an invention, which is not a word I hear being used in architecture courses.
I try to be a positive person, but I'm also always looking and wondering, 'Maybe this could be done differently.' As soon as your mind is in a critical mode, you're halfway through designing; as soon as you start thinking about whether something could be better, you're already halfway through a solution.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Design principle: Take things away until the design breaks, then put that last thing back in.
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.
Goal we've always had for design at Apple is to create solutions that are inevitable.
Content informs design; design without content is decoration.
Design needs to be plugged into human behavior. Design dissolves in behavior.
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