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Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.
Paola Antonelli
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Interpretation

What this quote means

Designers translate complex societal and technological changes into accessible ideas and objects.

This quote by Paola Antonelli highlights the crucial role of designers in bridging the gap between significant advancements in technology, science, and society, and the everyday experiences of people. By interpreting and simplifying these transformations, designers help make complex ideas tangible and relatable, thus facilitating a better understanding of the world around us.

Themes

DesignTechnologySocietyInnovationCreativity

In practice

Example use cases

A design conference where the importance of designers in technology is discussed.

More from Paola Antonelli

People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.
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Designers may be the true intellectuals of the future.
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While an artist can choose whether or not to be responsive and responsible towards other human beings, by definition a designer must be.
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We live today not in the digital, not in the physical, but in the kind of minestrone that our mind makes of the two.
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