Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Dieter RamsRead
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Interpretation
What this quote means
Good design focuses on functionality and minimizes distractions.
Dieter Rams emphasizes that effective design should prioritize the practical use of a product, stripping away any unnecessary elements that may hinder its functionality. This principle advocates for simplicity and utility, suggesting that the best designs enhance the user experience without superfluous embellishments.
Themes
DesignFunctionalitySimplicityUsefulnessUser Experience
In practice
Example use cases
In a design conference, this quote can be used to illustrate the importance of usability in product design.
More from Dieter Rams
All quotes βMy goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Dieter RamsRead
You cannot understand good design if you do not understand people; design is made for people.
Dieter RamsRead
Design should not dominate things, should not dominate people. It should help people. That's its role.
Dieter RamsRead
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
Dieter RamsRead
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Dieter RamsRead
Similar quotes
Often the most important moment in the design process is figuring out what the right question is.
Thomas HeatherwickRead
Designers stand between revolutions and everyday life. Theyβre able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.
Paola AntonelliRead
Design principle: Take things away until the design breaks, then put that last thing back in.
Alan CooperRead
Design needs to be plugged into human behavior. Design dissolves in behavior.
Naoto FukasawaRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Jonathan IveRead
Content precedes design. Design in the absence of content is not design, it's decoration.
Jeffrey ZeldmanRead