Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
Dieter RamsRead
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Interpretation
Good design focuses on functionality and minimizes distractions.
Dieter Rams emphasizes that effective design should prioritize the practical use of a product, stripping away any unnecessary elements that may hinder its functionality. This principle advocates for simplicity and utility, suggesting that the best designs enhance the user experience without superfluous embellishments.
In practice
In a design conference, this quote can be used to illustrate the importance of usability in product design.
Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
You cannot understand good design if you do not understand people; design is made for people.
Design should not dominate things, should not dominate people. It should help people. That's its role.
My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Designers stand between revolutions and everyday life. Theyβre able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.
Often the most important moment in the design process is figuring out what the right question is.
Content informs design; design without content is decoration.
It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.
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