Dieter Rams

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.

My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

You cannot understand good design if you do not understand people; design is made for people.

Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.

Design should not dominate things, should not dominate people. It should help people. That's its role.

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are everything, the baseline of quality.

Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.

Question everything generally thought to be obvious.

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful.