When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Interpretation
What this quote means
The goal of design at Apple is to create solutions that feel natural and unavoidable.
Jonathan Ive emphasizes that Apple's design philosophy is focused on creating products and solutions that naturally fit into the users' lives. The term 'inevitable' suggests that the solutions are not only innovative but also necessary, as they seamlessly integrate into everyday experiences, making them feel essential rather than optional.
Themes
DesignAppleInevitableSolutionsInnovation
In practice
Example use cases
In a design presentation highlighting the new Apple product line, one might quote Jonathan Ive to illustrate the company's design philosophy.
More from Jonathan Ive
All quotes βI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Jonathan IveRead
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
Similar quotes
Form must never trump function. Some objects are made to look so smooth, you don't know where to pick them up or how to turn them on. If I'm designing a garlic press or cheese grater, I need my hand to fit comfortably on it. I like to know, instinctively, how to use it.
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Design cannot rescue failed content.
Edward TufteRead
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Dieter RamsRead
My goal is to omit everything superfluous so that the essential is shown to best possible advantage.
Dieter RamsRead
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
Michael GravesRead
Design needs to be plugged into human behavior. Design dissolves in behavior.
Naoto FukasawaRead