When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Interpretation
What this quote means
The goal of design at Apple is to create solutions that feel natural and unavoidable.
Jonathan Ive emphasizes that Apple's design philosophy is focused on creating products and solutions that naturally fit into the users' lives. The term 'inevitable' suggests that the solutions are not only innovative but also necessary, as they seamlessly integrate into everyday experiences, making them feel essential rather than optional.
Themes
DesignAppleInevitableSolutionsInnovation
In practice
Example use cases
In a design presentation highlighting the new Apple product line, one might quote Jonathan Ive to illustrate the company's design philosophy.
More from Jonathan Ive
All quotes βI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Jonathan IveRead
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
Similar quotes
You cannot understand good design if you do not understand people; design is made for people.
Dieter RamsRead
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
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Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.
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Design principle: Take things away until the design breaks, then put that last thing back in.
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Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
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I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
Yves BeharRead