When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Interpretation
What this quote means
The goal of design at Apple is to create solutions that feel natural and unavoidable.
Jonathan Ive emphasizes that Apple's design philosophy is focused on creating products and solutions that naturally fit into the users' lives. The term 'inevitable' suggests that the solutions are not only innovative but also necessary, as they seamlessly integrate into everyday experiences, making them feel essential rather than optional.
Themes
DesignAppleInevitableSolutionsInnovation
In practice
Example use cases
In a design presentation highlighting the new Apple product line, one might quote Jonathan Ive to illustrate the company's design philosophy.
More from Jonathan Ive
All quotes βI find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Jonathan IveRead
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
Similar quotes
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
Michael GravesRead
Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.
Victor PapanekRead
Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
Edward TufteRead
Things which are different in order simply to be different are seldom better, but that which is made to be better is almost always different.
Dieter RamsRead
It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Edward TufteRead
Design cannot rescue failed content.
Edward TufteRead