When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Interpretation
What this quote means
Embracing mistakes leads to discovery and growth.
This quote by Jonathan Ive emphasizes the importance of having an inquisitive mindset and the willingness to be wrong. Rather than fearing mistakes, a successful team views them as opportunities for exploration and discovery, fostering an environment where creativity and innovation can thrive.
Themes
TeamInquisitivenessExplorationWrongDiscovery
In practice
Example use cases
In a team meeting about project improvements, one might say, 'As Jonathan Ive noted, we should view our setbacks as opportunities to discover something new.'
More from Jonathan Ive
All quotes →I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Jonathan IveRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Jonathan IveRead
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
Similar quotes
Proper effort is not the effort to make something particular happen. It is the effort to be aware and awake each moment, the effort to overcome laziness and merit, the effort to make each activity of our day meditation.
Ajahn ChahRead
A fellow once came to me to ask for an appointment as a minister abroad. Finding he could not get that, he came down to some more modest position. Finally, he asked to be made a tide-waiter. When he saw he could not get that, he asked me for an old pair of trousers. It is sometimes well to be humble.
Abraham LincolnRead
I think you get into trouble as an author and a journalist when, rather than owning the gaps, you try to elide them.
David GrannRead
Whoever travels without a guide, needs two hundred years for a two-day journey.
RumiRead
Here is a most significant fact-the subconscious mind takes any orders given it in a spirit of absolute FAITH, and acts upon those orders, although the orders often have to be presented over and over again, through repetition, before they are interpreted by the subconscious mind.
Napoleon HillRead
Nobody likes to fail but failure is an essential part of life and of learning. If your uniform isn't dirty, you haven't been in the game.
Ben BernankeRead