When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Interpretation
What this quote means
Embracing mistakes leads to discovery and growth.
This quote by Jonathan Ive emphasizes the importance of having an inquisitive mindset and the willingness to be wrong. Rather than fearing mistakes, a successful team views them as opportunities for exploration and discovery, fostering an environment where creativity and innovation can thrive.
Themes
TeamInquisitivenessExplorationWrongDiscovery
In practice
Example use cases
In a team meeting about project improvements, one might say, 'As Jonathan Ive noted, we should view our setbacks as opportunities to discover something new.'
More from Jonathan Ive
All quotes →I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Jonathan IveRead
Goal we've always had for design at Apple is to create solutions that are inevitable.
Jonathan IveRead
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
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