I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
Jonathan IveRead
When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Interpretation
What this quote means
Quality and care are essential in design, regardless of scale.
In this quote, Jonathan Ive emphasizes the importance of deep care and attention to detail in design, whether it's for a unique, one-off creation or a mass-produced item. He suggests that true success in design and manufacturing stems from a genuine commitment to quality, which is vital in fostering authenticity in both processes.
Themes
DesignQualityManufactureAuthenticityCare
In practice
Example use cases
A designer might quote this when presenting a new line of clothing to highlight their commitment to quality.
More from Jonathan Ive
All quotes βI'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveRead
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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We say no to a lot of things so we can invest an incredible amount of care on what we do.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
Jonathan IveRead
It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.
Jonathan IveRead
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