For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.
Yves BeharRead
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
Interpretation
What this quote means
Designers should focus on refining products to meet consumer needs while eliminating unnecessary features.
Yves Behar emphasizes that the primary role of designers and product creators is not just to innovate but to critically evaluate and simplify functionality. By understanding what truly delights users and removing unnecessary features, designers can create products that are both functional and enjoyable.
Themes
DesignSimplicityFunctionalityUser ExperienceEditing
In practice
Example use cases
In a design workshop discussing product development.
More from Yves Behar
All quotes →I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
Yves BeharRead
I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
Yves BeharRead
Similar quotes
Designers stand between revolutions and everyday life. They’re able to grasp momentous changes in technology, science, and society and convert those changes into objects and ideas that people can understand.
Paola AntonelliRead
Good design should be available to everyone - and I do mean everyone. What I spent on the wheelchair I'm in could buy a small Mercedes. It's not only unfair to me; it's unfair to someone who's indigent but has the same needs. My goal is to make all objects affordable.
Michael GravesRead
Design cannot rescue failed content.
Edward TufteRead
Often the most important moment in the design process is figuring out what the right question is.
Thomas HeatherwickRead
It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.
Edward TufteRead
Design needs to be plugged into human behavior. Design dissolves in behavior.
Naoto FukasawaRead