For me, it's not about being the best designer. I'm interested in being the best partner. The best collaborator.
Yves BeharRead
The role of designers and product makers is to really become much better editors. What kind of functionality is actually needed - and truly delightful - to consumers? Remove all the extraneous stuff.
Interpretation
What this quote means
Designers should focus on refining products to meet consumer needs while eliminating unnecessary features.
Yves Behar emphasizes that the primary role of designers and product creators is not just to innovate but to critically evaluate and simplify functionality. By understanding what truly delights users and removing unnecessary features, designers can create products that are both functional and enjoyable.
Themes
DesignSimplicityFunctionalityUser ExperienceEditing
In practice
Example use cases
In a design workshop discussing product development.
More from Yves Behar
All quotes →I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
Yves BeharRead
I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to.
Yves BeharRead
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