Good design is clear thinking made visible, bad design is stupidity made visible
Edward TufteRead
The minimum we should hope for with any display technology is that it should do no harm.
Interpretation
Display technology should be safe and not cause any negative impact on users.
Edward Tufte emphasizes the fundamental expectation of display technologies: they must be designed in a way that does not cause any harm to users. This sentiment encourages developers and designers to focus on user well-being and the ethical implications of technology, especially in an age where screens dominate our visual experiences.
In practice
In a presentation about user interface design, I would use this quote to highlight the importance of ethical considerations.
Good design is clear thinking made visible, bad design is stupidity made visible
I have stared long enough at the glowing flat rectangles of computer screens. Let us give more time for doing things in the real world...plant a plant, walk the dogs, read a real book, go to the opera.
There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.
PowerPoint is like being trapped in the style of early Egyptian flatland cartoons rather than using the more effective tools of Renaissance visual representation.
If youβre told what to look for, you canβt see anything else.
Design cannot rescue failed content.
Engineers and entrepreneurs are fundamentally dissatisfied with the way the world is and want to make it better. There are so many things you could do with technology if you can match it up with real problems.
For me, it matters that we drive technology as an equalizing force, as an enabler for everyone around the world. Which is why I do want Google to see, push, and invest more in making sure computing is more accessible, connectivity is more accessible.
The goal of Tesla is to accelerate sustainable energy, so we're going to take a step back and think about what's most likely to achieve that goal.
Businesses and users are going to use technology only if they can trust it.
In my opinion, right now there's way too much hype on the technologies and not enough attention to the real businesses behind them.
The Internet was supposed to be the greatest tool of global communications and means of sharing knowledge in human history. And it is. But it has also become the most effective instrument of mass surveillance and potentially one of the greatest instruments of totalitarianism in the history of the world.
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