Edward Tufte

Good design is clear thinking made visible, bad design is stupidity made visible

I have stared long enough at the glowing flat rectangles of computer screens. Let us give more time for doing things in the real world...plant a plant, walk the dogs, read a real book, go to the opera.

There is no such thing as information overload, just bad design. If something is cluttered and/or confusing, fix your design.

The minimum we should hope for with any display technology is that it should do no harm.

PowerPoint is like being trapped in the style of early Egyptian flatland cartoons rather than using the more effective tools of Renaissance visual representation.

If you’re told what to look for, you can’t see anything else.

Design cannot rescue failed content.

If your words or images are not on point, making them dance in color won't make them relevant.

The best graphics are about the useful and important, about life and death, about the universe. Beautiful graphics do not traffic with the trivial.

If your words aren't truthful, the finest optically letter-spaced typography won't help.

Good design is a lot like clear thinking made visual.

The world is complex, dynamic, multidimensiona l; _x000D_ the paper is static, flat. How are we to represent _x000D_ the rich visual world of experience and _x000D_ measurement on mere flatland?

The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing.

Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.

There are only two industries that refer to their customers as 'users'.

It is not how much empty space there is, but rather how it is used. It is not how much information there is, but rather how effectively it is arranged.