Good design is honest..

As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish b….

An honest design communicates solely the functions and values it offers. It does not attempt to manipulate buyers and users with promises it cannot k….

We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with..

Good design is as little design as possible. Less, but better - because it concentrates on the essential aspects, and the products are not burdened w….

One of the most significant design principles is to omit the unimportant in order to emphasize the important..

Nothing works without details. They are everything, the baseline of quality.

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good….

You cannot understand good design if you do not understand people; design is made for people..

A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes….

Question everything generally thought to be obvious..

My heart belongs to the details. I actually always found them to be more important than the big picture. Nothing works without details. They are ever….

Good designers must always be avant-gardists, always one step ahead of the times. They should – and must – question everything generally thought to b….

Design should not dominate things, should not dominate people. It should help people. That's its role..

I am troubled by the devaluing of the word 'design’. I find myself now being somewhat embarrassed to be called a designer. In fact I prefer the Germa….

People react positively when things are clear and understandable..

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer..

Good design is thorough down to the last detail - Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect t….

Good design is making something intelligible and memorable. Great design is making something memorable and Meaningful..

Good design is thorough, down to the last detail..

Good design means as little design as possible..