Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for ….

Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. M….

Piracy often reflects market failures on the part of producers rather than moral failures on the part of consumers..

From American Idol to The Matrix participatory media - where old and new media converge by involving fans - is influencing our culture by creating ….

...Fan fiction is a way of the culture repairing the damage done in a system where contemporary myths are owned by corporations instead of owned by t….

That changes your whole perception of the film, your perception of the ending...The challenge for us, especially with the Lord of the Rings is how do….

Humans do not engage in activities that are meaningless. If you think you see people doing things you find meaningless, look again and try to underst….

Participatory culture shifts the focus of literacy from one of individual expression to community involvement..

If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then ne….

When I first started you would pitch a story because without a good story, you didn't really have a film. Later, once sequels started to take off, yo….

In a hunting society, children play with bows and arrows. In an information society, children play with information.

Hello. My name is Henry. I am a fan. Somewhere in the late 1980s’, I got tired of people telling me to get a life. I wrote a book instead.

Fandom, after all, is born of a balance between fascination and frustration: if media content didn't fascinate us, there would be no desire to engage….

Just as we would not traditionally assume that someone is literate if they can read but not write, we should not assume that someone possesses media ….

The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a game is it's too easy..

We want to raise a generation of kids who have a mouse in one hand and a book in the other..

The key is to produce something that both pulls people together and gives them something to do..