Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less..

Three Tips: Simplify, Simplify, Simplify..

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations ….

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will ….

Information Overload = "information pollution".

Designers are not users..

A bad website is like a grumpy salesperson..

The web is the ultimate customer-empowering environment. He or she who clicks the mouse gets to decide everything. It is so easy to go elsewhere; all….

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it..

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-wo….

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource..

Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone..

Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky desig….

Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their con….

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know..

Ultimately, users visit your website for its content. Everything else is just the backdrop..

What we learned is money doesn't grow on trees..

On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it'….

Popularity is the product of two factors: (a) how compelling material you offer, and (b) how easy it is to access it. Host free pirated movies and us….

Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your compan….

Compared to 1999...we cannot quite declare victory, but we can declare progress..