Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.
Interpretation
Effective information architecture enhances user experience and boosts business success.
Jakob Nielsen emphasizes the significance of good information architecture in technology, indicating that it not only alleviates user discomfort but also improves overall satisfaction, leading to increased profits for companies. He highlights the rare opportunity in certain jobs to positively impact both users and business outcomes simultaneously, which should be appreciated and valued.
In practice
During a tech conference presentation on user interface design.
Developing fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.
Ultimately, users visit your website for its content. Everything else is just the backdrop.
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.
The mistake that makes launching a venture expensive is when you try to make a disruptive technology so good that it can compete on a quality basis with an established product.
There is a First Amendment right to speak in a encrypted way.... The right to speak P.G.P. is like the right to speak Navajo. The Government has no particular right to prevent you from speaking in a technical manner even if it is inconvenient for them to understand.
When I was a student at MIT, we all shared one computer and it took up a whole building. The computer in your cell phone today is a million times cheaper and a thousand times more powerful. What now fits in your pocket 25 years from now will fit into a blood cell and will again be millions of times more cost effective.
What we are finding out now is that there are not only limits to growth but also to technology and that we cannot allow technology to go on without public consent.
The next great technology revolution might be around the corner, but it won't automatically improve most people's lives. That will depend on politics, which is indeed ugly but also inescapable.
Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from a very finite number of channels.
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