Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.
Jakob NielsenRead
Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.
Interpretation
What this quote means
Usability is crucial for online success; if users can't locate what they need, they won't make purchases.
This quote emphasizes the importance of usability in web design and e-commerce. Jakob Nielsen highlights that a customerβs ability to easily find a product on a website directly influences their purchasing decision. If a site is difficult to navigate, customers are likely to leave and find alternatives, underscoring that a user-friendly experience is vital for online sales.
Themes
UsabilityWeb DesignCustomer ExperienceNavigationE-Commerce
In practice
Example use cases
During a presentation on website redesign, you might say, 'As Jakob Nielsen aptly noted, usability rules the web, meaning our new design must prioritize customer navigation.'
More from Jakob Nielsen
All quotes βDeveloping fewer features allows you to conserve development resources and spend more time refining those features that users really need. Fewer features mean fewer things to confuse users, less risk of user errors, less description and documentation, and therefore simpler Help content. Removing any one feature automatically increases the usability of the remaining ones.
Jakob NielsenRead
Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.
Jakob NielsenRead
Ultimately, users visit your website for its content. Everything else is just the backdrop.
Jakob NielsenRead
On the Internet, it's survival of the easiest.... Give users a good experience and they're apt to turn into frequent and loyal customers. But ... it's easy to turn to another supplier in the face of even a minor hiccup. Only if a site is extremely easy to use will anybody bother staying around.
Jakob NielsenRead
Similar quotes
I recently learned something quite interesting about video games. Many young people have developed incredible hand, eye, and brain coordination in playing these games. The air force believes these kids will be our outstanding pilots should they fly our jets.
Ronald ReaganRead
It used to be that the only ones with access to cutting-edge technology were top government labs, big companies and the ultra-rich. It was simply too expensive for the rest of us to afford.
Peter DiamandisRead
An invention has to make sense in the world it finishes in, not in the world it started.
Tim O'ReillyRead
In computing, turning the obvious into the useful is a living definition of the word "frustration".
Alan PerlisRead
The Open Source theorem says that if you give away source code, innovation will occur. Certainly, Unix was done this way... However, the corollary states that the innovation will occur elsewhere. No matter how many people you hire. So the only way to get close to the state of the art is to give the people who are going to be doing the innovative things the means to do it. That's why we had built-in source code with Unix. Open source is tapping the energy that's out there.
Bill JoyRead
t century, hundreds of millions - and eventually billions - of human beings will transform their buildings into power plants to harvest renewable energies on site, store those energies in the form of hydrogen and share electricity, peer-to-peer, across local, regional, national and continental inter-grids that act much like the Internet.
Jeremy RifkinRead