This is the bar your content has to clear on social: "Are you more interesting to me than my wife?".

Content pays an ongoing information annuity that other forms of marketing simply do not..

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page..

Never build your content ship on rented land..

Content is fire and social media is gasoline..

There's a lot of fear-mongering about "losing control" of your brand online, when, in fact, you've got control over as much as you always have: how y….

Focus On How To Be Social, Not On How To Do Social..

We are surrounded by data, but starved for insights..

Stop creating reports, and start creating understanding..

For many businesses, the fear behind their social media reluctance isn't just fear of failure but of blame and accountability - both individual and c….

The goal is not to be good at social media, the goal is to be good at business because of social media..

Social media is an ingredient, not an entree..

Social media changes the relationship between companies and customers from master and servant, to peer to peer..

When brands talk about themselves in real time, it’s just boring faster..

Text is the gateway drug to real time marketing..

Worry more about being social, and worry less about doing social media.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates..

Social media is the ultimate canary in the coal mine.

Every company is its own TV station, magazine, and newspaper..

Everything ultimately comes down to trust..

Facebook Fan Pages are email newsletters with smaller pictures..