Explore Quotes by Jay Baer

The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.

When brands talk about themselves in real time, it’s just boring faster.

The goal is not to be good at social media, the goal is to be good at business because of social media.

Never build your content ship on rented land.

True advocacy is born from culture, not technology or marketing.

Build with advocacy, follow with influence. Your employees are your biggest brand advocates.

In 2012, 40 of the top companies to work for were also among the top companies in social media.

Text is the gateway drug to real time marketing.

Content that helps is superior to content that sells.

All companies would be better off if they stopped trying to be amazing and just focused on being useful.

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, where you can track it, think about both current customers and new customers, and go do it.

Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift.

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions.

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page.

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?"

You must market your marketing.

There is a very fine line between listening and stalking.

Smart marketing is about help not hype.

Focus On How To Be Social, Not On How To Do Social.

Social media allows big companies to act small again.

Give away everything you know, one bite at a time.