If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, ….

Worry more about being social, and worry less about doing social media.

Social media is about people, not logos..

Activate your fans, don’t just collect them like baseball cards..

Everyone says social media is a unicorn, but maybe it’s just a horse?.

The biggest benefit of doing an interview podcast is the relationships you build..

True influence drives action, not just awareness..

For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'.

Passion is the gasoline of social media..

The difference between Selling and Helping is just two letters..

You must market your marketing..

You have to understand not just what your customers need, but how and where they prefer to access information..

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know..

Facebook Fan Pages are email newsletters with smaller pictures..

If your competitors start copying you then you are doing something right!.

Inspiration doesn't respond to meeting requests. You can't schedule greatness..

There is a very fine line between listening and stalking..

Social media allows big companies to act small again..

If you help someone, you may create a customer for life..

People check their phone an average of 110x a day..

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions..