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The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive.
Stop trying to be amazing and start being useful.
Inspiration doesn't respond to meeting requests. You can't schedule greatness.
We are surrounded by data, but starved for insights.
For decades, the key question has been 'how valuable is the brand?' The key question moving forward is 'how valuable are your apps?'
Give yourself permission to make the story bigger.
If you create Youtility, your customers will keep you close.
The entirety of the world's knowledge is in your pants right now.
You have to understand not just what your customers need, but how and where they prefer to access information.
Every company is its own TV station, magazine, and newspaper.
Activate your fans, don’t just collect them like baseball cards.
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