We are surrounded by data, but starved for insights..

Never build your content ship on rented land..

The entirety of the world's knowledge is in your pants right now..

Customers are ninjas now. They are stealthily evaluating you right under your nose..

If your stories are all about your products and services, that's not storytelling. It's a brochure. Give yourself permission to make the story bigger..

Give yourself permission to make the story bigger..

The more you know about your customers, the more you can provide to them information that is increasingly useful, relevant, and persuasive..

Make your marketing so useful people would pay you for it..

Content is fire and social media is gasoline..

Focus On How To Be Social, Not On How To Do Social..

Stop creating reports, and start creating understanding..

If you want to measure social media ROI, stop wasting your time doing software demos and attending webinars. Just figure out what you want to track, ….

Activate your fans, don’t just collect them like baseball cards..

Everyone says social media is a unicorn, but maybe it’s just a horse?.

True influence drives action, not just awareness..

Linkedin is for people you know. Facebook is for people you used to know. Twitter is for people you want to know..

There is a very fine line between listening and stalking..

No one comes to your website to be entertained. They have questions they think you can answer. Content answers questions..

Content pays an ongoing information annuity that other forms of marketing simply do not..

This is the bar your content has to clear on social: "Are you more interesting to me than my wife?".

Every page of content you've created could be the first interaction with your web site.Think of every page as a home page..