Titanic got 14 nominations one per lifeboat..

In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person'….

Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the most int….

The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for m….

Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery w….

When you look at a strong brand, you see a promise..