Explore Quotes by Jonathan Ive

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

It's a very strange thing for a designer to say, but one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

We won't be different for different's sake. Different is easy... make it pink and fluffy! Better is harder. Making something different often has a marketing and corporate agenda.

Our goal is simple objects, objects that you can't imagine any other way.

When you do everything to make the very best product, it also means you're very focused on just a few products.

One person's car is another person's scenery.

True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.

I think a beautiful product that doesn't work very well is ugly.

There's no other product that changes function like the computer.

There is beauty when something works and it works intuitively.

All I've ever wanted to do is design and make; it's what I love doing.

I feel that it's lovely when, as a user, you're not aware of the complexity.

The computer industry is creatively bankrupt.

What we make testifies who we are. People can sense care and can sense carelessness.

To design something really new and innovative you have to reject reason.

The absence of clutter is just a clutter-free product. That's not simple.

There are 9 rejected ideas for every idea that works.

Simplicity is somehow essentially describing the purpose and place of an object and product.

A small change at the beginning of the design process defines an entirely different product at the end.

If you are truly innovating, you don't have a prototype you can refer to.