Explore Quotes by Jonathan Ive

One thing most people don't know is that Steve Jobs is an exceptional designer.

Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

You learn a lot about vital corporations through non-vital corporations.

If you expect me to buy something where all I can sense is carelessness, actually I think that is personally offensive.

It's important to remember that Britain was the first country to industrialize, so I think there's a strong argument to say this is where my profession was founded.

It never ceases to amaze me what it takes to develop and bring to mass production a product.

I always like when you start to use something with a little less reverence. You start to use it a little carelessly, and with a little less thought, because then, I think, you're using it very naturally.

It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.

Why is it when we have a bad experience with a product, we assume it is us, but a bad experience with food, we blame the food?!

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

As a kid, I remember taking apart whatever I could get my hands on.

There is a clear goal and it isn't to make money. The goal is to desperately try to make the best products we can. We are not naive - if you trust it, people like it, they buy it and we make money. This is a consequence.

Once, even the simple metal needle challenged the conventional thinking of a time.

We won't do something different for different's sake. Designers cave in to marketing, to the corporate agenda, which is sort of, 'Oh, it looks like the last one; can't we make it look different?' Well no, there's no reason to.

When you're doing something for the first time, you don't know it's going to work. You spend seven or eight years working on something, and then it's copied. I have to be honest: the first thing I can think, all those weekends that I could have at home with my family but didn't. I think it's theft, and it's lazy.

We try to develop products that seem somehow inevitable, that leave you with the sense that that's the only possible solution that makes sense.

The emphasis and value on ideas and original thinking is an innate part of British culture, and in many ways, that describes the traditions of design.

What we make testifies who we are. People can sense care and can sense carelessness. This relates to respect for each other and carelessness is personally offensive.

Eight years of work can be copied in six months. It wasn't inevitable that it was going to work. A stolen design is stolen time.

Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.