When something's made in the smallest volume - as a one-off couture piece - or in large quantities, deep care is critical to determine authentic, successful design and, ultimately, manufacture.
Jonathan IveRead
When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Interpretation
What this quote means
This quote emphasizes the challenges of maintaining focus on a product while addressing seemingly unrelated problems.
Jonathan Ive's quote highlights the complexity of product development, where problem-solving may lead one to address issues that seem distant from the core product. This process can sometimes create an abstraction that distracts individuals from their primary goal, demonstrating the importance of maintaining clarity and focus during innovation.
Themes
Product DevelopmentProblem SolvingFocusInnovationDesign
In practice
Example use cases
During a product team meeting, to remind everyone to stay focused on the main objectives.
More from Jonathan Ive
All quotes →I find that when I write, I need things to be quiet, but when I design, I can't bear it if it's quiet.
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I'm always focussed on the actual work, and I think that's a much more succinct way to describe what you care about than any speech I could ever make.
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One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
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We say no to a lot of things so we can invest an incredible amount of care on what we do.
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Goal we've always had for design at Apple is to create solutions that are inevitable.
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