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Evolution has programmed our brains to find two things particularly interesting, and therefore memorable: jokes and sex - and especially, it seems, jokes about sex.
During the Middle Ages they understood that words accompanied by imagery are much more memorable. By making the margins of a book colorful and beautiful, illuminations help make the text unforgettable. It's unfortunate that we've lost the art of illumination.
One of the great challenges of our age, in which the tools of our productivity are also the tools of our leisure, is to figure out how to make more useful those moments of procrastination when we're idling in front of our computer screens.
If you want to live a memorable life, you have to be the kind of person who remembers to remember.
If you were a medieval scholar reading a book, you knew that there was a reasonable likelihood you'd never see that particular text again, and so a high premium was placed on remembering what you read. You couldn't just pull a book off the shelf to consult it for a quote or an idea.
What makes things memorable is that they are meaningful, significant, colorful.
The best memorizers in the world - who almost all hail from Europe - can memorize a pack of cards in less than a minute. A few have begun to approach the 30-second mark, considered the 'four-minute mile of memory.'
'Moonwalking with Einstein' refers to a memory device I used when I memorized a deck of playing cards at the U.S. Memory Championship. When I competed in 2006, I set a new U.S. record by memorizing a deck of cards in one minute and 40 seconds. That record has since fallen.
Some memorizers arbitrarily associate each playing card with a familiar person or object, so that the king of clubs is represented by, say, Tony Danza. The grand masters associate each card with a person, an action, or an object so that every group of three cards can be converted into a sentence.
Many memory techniques involve creating unforgettable imagery, in your minds eye. Thats an act of imagination. Creating really weird imagery really quickly was the most fun part of my training to compete in the U.S. Memory Competition.
As bad as we are at remembering names and phone numbers and word-for-word instructions from our colleagues, we have really exceptional visual and spatial memories.
The way to get better at a skill is to force yourself to practice just beyond your limits.
Jonah Lehrer is one of the most talented explainers of science that we’ve got. What a pleasure it is to follow his investigation of creativity and its sources. Imagine is his best book yet.
The art and science of memory is about developing the capacity to quickly create images that link disparate ideas. Creativity is the ability to form similar connections between disparate images and to create something new and hurl it into the future so it becomes a poem, or a building, or a dance, or a novel. Creativity is, in a sense, future memory.
When we first hear [a] word, we start putting these associational hooks into it that make it easier to fish it back out at some later date.
Monotony collapses time. Novelty unfolds it.
When you want to get good at something, how you spend your time practicing is far more important than the amount of time you spend.
To the extent that experience is the sum of our memories and wisdom the sum of experience, having a better memory would mean knowing not only more about the world, but also more about myself.
Experts step outside their comfort zone and study themselves failing.
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