Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental..

Styles come and go. Good design is a language, not a style..

Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to….

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs..

There is no design without discipline. There is no discipline without intelligence..

You do design because you feel it inside; you have a moral issue to spread quality in our environment..

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what ….

I like it to be visually powerful, intellectually elegant, and above all, timeless..

Any color works if you push it to the extreme..

It’s not important to develop your own style but your own approach..

A designer without a sense of history is worth nothing.

So what is design all about? It [exists to] decrease the amount of vulgarity in the world ... to make the world a better place to be. It doesn’t have….

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, th….

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Ou….

Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand t….

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable..

The life of a designer is a life of fight: fight against the ugliness..

Graphic Design is the communication of information in an appropriate visual manner..

A grid is like underwear, you wear it but it's not to be exposed..

If you can design one thing, you can design everything..

Design is not art. Design is utilitarian, art is not..