I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there a….

In design, be logical, search for truth, be clear..

If you can design one thing, you can design everything..

Styles come and go. Good design is a language, not a style..

There is no design without discipline. There is no discipline without intelligence..

Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand t….

A grid is like underwear, you wear it but it's not to be exposed..

It’s not important to develop your own style but your own approach..

Any color works if you push it to the extreme..

Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to….

The life of a designer is a life of fight: fight against the ugliness..

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, th….

I like it to be visually powerful, intellectually elegant, and above all, timeless..

A designer without a sense of history is worth nothing.

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs..

Graphic Design is the communication of information in an appropriate visual manner..

The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what ….

Design is not art. Design is utilitarian, art is not..

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable..

You do design because you feel it inside; you have a moral issue to spread quality in our environment..

Scale is extremely important. Scale is not dimensions. Dimensions are physical and scales are mental..