Part of maturing as a designer is discovering what you're good at..

Simplicity, wit, and good typography..

If typography is calling attention to itself, it's taking that attention away from what the words are saying..

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE..

Good typography, first, makes words readable. At its best, it does something more: it helps express the animating spirit of the ideas behind the word….

The truth about logos is that they are not that hard to do..

Graphic design is the fiction that anticipates the fact..

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith..

The problem contains the solution..

It's a cliché, but typefaces are really just ingredients..

The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At….

I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within..

If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to oth….

I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders comp….

I think that you could design a terrible logo for a good company with great people and they could build it into a great program. Alternatively you co….

Everyone can have an opinion on a logo..

If you can announce the Higgs Boson in Comic Sans, clearly anybody can do anything..

Target for example, is just a dot with a circle around it, that's all it is, so if you want a logo like Target, you don't need to hire a designer, yo….

I have a bunch of calendars I used before I went digital. Every once in a while, I'll open up one from 1991 and look at all the names and appointment….

Not everything is design. But design is about everything. So do yourself a favor: be ready for anything..

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it..