So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals i….

Don't try to be original; just try to be good..

Design is everything. Everything!.

If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave i….

Everything is design. Everything!.

Simplicity is not the goal. It is the by-product of a good idea and modest expectations..

The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with.….

Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by c….

Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generat….

You will learn most things by looking, but reading gives understanding. Reading will make you free..

Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technic….

Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and ma….

Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relatio….

Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, ….

The reason I always insisted on signing my work was not to be subordinate to anyone..

Artistic tricks divert from the effect that an artist endeavors to produce, and even excellent elements such as bullets, arrows, brackets, ornate ini….

Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and ….

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated..

The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap….

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can b….

I never did calligraphy... But handwriting is an entirely different kind of thing. It's part of the syndrome of modernism... It's part of that asceti….