There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
Paul RandRead
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Interpretation
Design is an essential perspective that blends creativity with practical skills and understanding.
This quote by Paul Rand emphasizes that design transcends mere aesthetics; it is a holistic approach that incorporates various elements such as creativity, technical skills, and understanding of human psychology. It highlights the interconnectedness of various disciplines— including economics and technology— in the process of creating effective visual communication.
In practice
Using this quote during a design seminar to inspire young designers.
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
My working method has more often than not involved the subtraction of weight. I have tried to remove weight, sometimes from people, sometimes from heavenly bodies, sometimes from cities; above all I have tried to remove weight from the structure of stories and from language. . . . Maybe I was only then becoming aware of the weight, the inertia, the opacity of the world--qualities that stick to the writing from the start, unless one finds some way of evading them.
We cannot be all the writers all the time. We can only be who we are. Which leads me to my second point: writers do not write what they want, they write what they can.
But if a stranger in the train asks me my occupation, I never answer "writer" for fear that he may go on to ask me what I write, and to answer "poetry" would embarrass us both, for we both know that nobody can earn a living simply by writing poetry.
I wanted to play roles which offered new ways of viewing black women and black people in general- and I have done that. And I have always, whether I needed to pay the rent or not, I've always turned down roles which I thought were stereotypical. And so when I look at my body of work in that respect, I am really happy. Because I feel my work does say something positive and that was what I always set out to do.
I like Wagner's music better than anybody's. It is so loud that one can talk the whole time without other people hearing what one says.
If I were able to write, I probably would. But movies have given me a part of my life where I can express feelings and bring convictions to an audience as if I could write. So I made 'Gandhi' about human relations, prejudice and the empire. In 'Cry Freedom' I expressed my horror and disgust about apartheid.
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