Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Paul RandRead
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
Interpretation
Facts are objective truths that stand independent of personal beliefs or opinions.
In this quote, Paul Rand emphasizes the importance of relying on factual information rather than subjective opinions. He argues that certain truths, like the sweetness of sugar, are universally understood and accepted, underscoring the need for critical thinking and discernment when evaluating information in research and daily life.
In practice
In a debate about health and nutrition, one could use this quote to stress the importance of relying on scientific data rather than anecdotal evidence.
Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
The artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Ask yourself: if I were a Chinese spy, why wouldn't I have flown directly into Beijing? I could be living in a palace petting a phoenix by now.
A fellow once came to me to ask for an appointment as a minister abroad. Finding he could not get that, he came down to some more modest position. Finally, he asked to be made a tide-waiter. When he saw he could not get that, he asked me for an old pair of trousers. It is sometimes well to be humble.
It is not on the pinnacle of success and ease where men and women grow most. It is often down in the valley of heartache and disappointment and reverses where men and women grow.
Gratitude opens your heart, and opening your heart is a wonderful and easy way for God to slip in.
Take advice, but not orders. Only give yourself orders.
Walden is the only book I own, although there are some others unclaimed on my shelves. Every man, I think, reads one book in his life, and this is mine. It is not the best book I ever encountered, perhaps, but it is for me the handiest, and I keep it about me in much the same way one carries a handkerchief - for relief in moments of defluxion or despair.
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