Copy, art, and typography should be seen as a living entity; each element integrally related, in harmony with the whole, and essential to the execution of an idea.
Paul RandRead
There's a certain kind of research you have to listen to - the factual stuff, not opinion. Facts are facts. Sugar is sweet - it's not a matter of opinion. It just is.
Interpretation
What this quote means
Facts are objective truths that stand independent of personal beliefs or opinions.
In this quote, Paul Rand emphasizes the importance of relying on factual information rather than subjective opinions. He argues that certain truths, like the sweetness of sugar, are universally understood and accepted, underscoring the need for critical thinking and discernment when evaluating information in research and daily life.
Themes
FactsTruthResearchOpinionObjectivityKnowledge
In practice
Example use cases
In a debate about health and nutrition, one could use this quote to stress the importance of relying on scientific data rather than anecdotal evidence.
More from Paul Rand
All quotes βThe artist is a collector of things imaginary or real. He accumulates things with the same enthusiasm that a little boy stuffs his pockets. The scrap heap and the museum are embraced with equal curiosity. He takes snapshots, makes notes and records impressions on tablecloths or newspapers, on backs of envelopes or matchbooks. Why one thing and not another is part of the mystery, but he is omnivorous.
Paul RandRead
Without the aesthetic, the computer is but a mindless speed machine, producing effects without substance, form without relevant content, or content without meaningful form.
Paul RandRead
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
Paul RandRead
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
Paul RandRead
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
Paul RandRead
Similar quotes
The same man cannot well be skilled in everything; each has his special excellence.
EuripidesRead
Just as treasures are uncovered from the earth, so virtue appears from good deeds, and wisdom appears from a pure and peaceful mind. To walk safely through the maze of human life, one needs the light of wisdom and the guidance of virtue.
Gautama BuddhaRead
And our wise Father in heaven knows when we're going to need things too. Don't run out ahead of Him.
Corrie Ten BoomRead
I believe I may so, looking into my own heart, and speaking as in the presence of God, that I have never know one moment of bitterness or resentment.
Robert E. LeeRead
What I have learned from my work up to now, is to try to be open, but also protect myself by not letting the good and the evil get too much importance.
Jane CampionRead
And yet not a dream, but a mighty reality- a glimpse of the higher life, the broader possibilities of humanity, which is granted to the man who, amid the rush and roar of living, pauses four short years to learn what living means
W. E. B. Du BoisRead