Quality management is needed because nothing is simple anymore, if indeed it ever was..

When in doubt, delete it..

When you're out of quality, you're out of business..

Quality has to be caused, not controlled..

It is always cheaper to do the job right the first time..

Quality means conformance to requirements, not elegance..

The great discoveries are usually obvious..

The customer deserves to receive exactly what we have promised to produce - a clean room, a hot cup of coffee, a nonporous casing, a trip to the moon….

Making a wrong decision is understandable. Refusing to search continually for learning is not..

In a true zero-defects approach, there are no unimportant items..

Slowness to change usually means fear of the new..

Most things don't work like they are supposed to work..

The cost of quality is the expense of doing things wrong..

Eliminating what is not wanted or needed is profitable in itself..

It isn't what you find, it's what you do about what you find..

You don't have to be noisy to be effective..

Improving quality requires a culture change, not just a new diet..

We must define quality as conformance to specifications if we are to manage it..

If we deliver on time, but the product has defects, we have not delivered on time..

Quality is such an attractive banner that sometimes we think we can get away with just waving it, without doing the hard work necessary to achieve it..

A rule to live by: I won't use anything I can't explain in five minutes..