Perception can be changed.

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, a….

Dare to take chances, lest you leave your talent buried in the ground..

Meeting sports athletes that are the best in the world is a thrill to this day..

I truly believe the American consumer doesn’t want to buy products made under abusive conditions..

It's alright to be Goliath but always act like David..

My job is to listen to ideas, maybe cook up a few of my own, and make decisions based on what's good for the shareholders and for the company..

We used to think that everything started in the lab. Now we realize that everything spins off the consumer..

A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period ….

Sports is like rock 'n' roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions..

Make history or be a part of it..

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsorin….

I still get real nervous when I go in front of more than two people..

The trouble in America is not that we are making too many mistakes, but that we are making too few..

Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets ha….

You can't explain much in 60 seconds, but when you show Michael Jordan, you don't have to. It's that simple..

There comes a time in every life when the past recedes and the future opens. It's that moment when you turn to face the unknown. Some will turn back ….

There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be i….

It doesn't matter how many people you offend, as long as you're getting your message to your consumers. I say to those people who do not want to offe….

Up until the time I was 14 years old, I was sure that I was going to be a big-league baseball player. But that dream came to a rude awakening when I ….

Nike is a marketing-oriented company, and the product is our most important marketing tool..