Explore Quotes by Phil Knight

Make history or be a part of it.

We wanted Nike to be the world's best sports and fitness company. Once you say that, you have a focus. You don't end up making wing tips or sponsoring the next Rolling Stones world tour.

Play by the rules, but be ferocious.

There is an immutable conflict at work in life and in business, a constant battle between peace and chaos. Neither can be mastered, but both can be influenced. How you go about that is the key to success.

Nike is a marketing-oriented company, and the product is our most important marketing tool.

The trouble in America is not that we are making too many mistakes, but that we are making too few.