Occupation: Author Birth: May 27, 1931
The size of the U.S. middle class has been shrinking. Wages have been stagnant. We don't have those factory jobs that paid a living wage and enabled ….
The successful salesperson cares first for the customer, second for the products..
Every company that manufactures something is causing some damage either to the soil or water or air. Most companies treat these as externalities. But….
One of the major causes of poverty is a lack of family planning. Governments and nonprofit organizations need to encourage poor people to use birth c….
Every business is a service business. Does your service put a smile on the customer's face?.
Republicans talk loudly about freedom and yet are against a women deciding what's best for her own body and are against the freedom of two people of ….
People who lack material wealth, who are poor, won't be very happy. They will be obsessed with meeting their bills at pay day. And people who have an….
There is no such thing as a commodity. It is simply a product waiting to be differentiated..
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match..
The theory of marketing is solid but the practice of marketing leaves much to be desired..
Authentic marketing is not the art of selling what you make but knowing what to make!.
Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer..
Don’t buy market share. Figure out how to earn it..
Marketing is the set of human activities directed at facilitating and consummating exchanges..
A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Appl….
A country's middle class is its bedrock..
Our legislators have become a set of "whores" open to the highest bidders. The problem is that if we try to limit lobbying, we are in effect limiting….
Turbulence is a condition that we all experience during a flight when the plane is bouncing around by competing air currents. By analogy, the economy….
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see market….
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good..
The key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it - and do s….