Occupation: Author Birth: May 27, 1931
Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of….
The most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are ru….
A great leader is one who surrounds himself with great people who then, collectively, innovate and implement with success. If he tries to do it all b….
Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors..
I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I ….
My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consume….
Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement ….
I admire companies that have a purpose, passion, and performance. I am a fan of Unilever under its CEO Paul Polman, not only for the company's insigh….
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market..
The best advertising is done by satisfied customers..
Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their companies successful. By failing….
Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight ….
The CEO announces that the purpose of the firm is to improve the lives of the customers and the lives of the firm's stakeholders and the quality of t….
Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could ach….
Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché..
The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas..
Requiring the payment of higher wages will lead to a loss of some jobs and a raising of prices which drives companies to search for automation to red….
When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondar….
Robots equipped with software can be designed to do repetitive jobs. All that you need in a factory is a set of dials, an expert, and a dog to keep t….
I admire firms that have achieved a real differentiation from their competitors. Nike is all about mastering sports. Apple is all about creating tech….
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value..