It's easy to have principles when you're rich. The important thing is to have principles when you're poor..

The key to success is being in the right place at the right time, recognizing that you are there, and taking action!.

Luck is a dividend of sweat. The more you sweat, the luckier you get..

The first dollar is the most you will get if you don't love what you are doing..

I like to get people fired up, fill them with zeal for McDonald's, and watch the results in their work..

In my experience, good executives don't make mistakes..

None of Us is as Good as All of Us..

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for exa….

Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me..

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald's. Everything else was secondary for me..

The organization cannot trust the individual; the individual must trust the organization..

Customers tend to avoid a restaurant that's going aswamp in its own sludge..

The french fry is my canvas..

That's the name of the game ... pleasing the customer. If we ever lose sight of that fact, we've lost the ball game..

Take calculated risks. Act boldly and thoughtfully. Be an agile company..

It requires a certain kind of mind to see beauty in a hamburger bun. Yet is it any more unusual to find grace in the texture and softly carved silhou….

As long as you're green, you're growing. As soon as you're ripe, you start to rot..

There's a lot more future in hamburgers than in baseball..

In business for yourself, but not by yourself..

I saw opportunity appear in an ugly six-spindle shake machine ... and grabbed it..

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was c….