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Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
Remain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.
Learn to use your brain power. Critical thinking is the key to creative problem solving in business.
If you are a new startup company, try not to arouse the interest or suspicion of your competition; especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.
Never take your eyes off the cash flow because it's the life blood of business.
Build your own business team. Survival in business requires a synergy of skills.
Grow internally first. Strengthen your bottom line first before considering external growth.
The Virgin brand is not a product like Coca-Cola or Famous Grouse whisky. it's an attitude and a way of life to many. That attitude is about giving customers a better time and better value in a fun way that embraces life and seeks to give the customers something new.
If you look for the best in your employees, they'll flourish. If you criticize or look for the worst, they'll shrivel up. We all need lots of watering.
Perhaps, therefore, it is odd that if there is any one phrase that is guaranteed to set me off it's when someone says to me, 'OK, fine. You're the boss!' What irks me is that in 90% of such instances what that person is really saying is, 'OK, then, I don't agree with you, but I'll roll over and do it because you're telling me to. But if it doesn't work out I'll be the first to remind everyone that it wasn't my idea.'
Entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.
I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.
I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.
Colleagues should take care of each other, have fun, celebrate success, learn by failure, look for reasons to praise not to criticize, communicate freely and respect each other.
Virgin, is how good you are with people. If you're - if you're good with people and you've got - you know, and you really care, genuinely care about people then I'm sure we could find a job for you at Virgin. I think, you know, that, you know, that the companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.
Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset.
You see, it's essential that one of us stays awake during the flight [ballon]. So, rather than using the comfortable Virgin seats which we used to cross the Atlantic, we've asked British Airways for two of theirs.
I enjoy the company of other people. That's where I get most of my satisfaction from
The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me
I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.
I never wanted to be a businessman, I just wanted to change the world
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