Richard Branson

Avoid litigations. They are expensive and consume loads of time but if you have got a good case and a better chance of winning; then fight it out.

And if after all this you eventually fail; don't take it personal. Don't be ashamed to start all over again.

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

Listen to the customer's complaint and act fast.

Learn to use your brain power. Critical thinking is the key to creative problem solving in business.

If you are a new startup company, try not to arouse the interest or suspicion of your competition; especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.

Build your own business team. Survival in business requires a synergy of skills.

I find it very difficult to think of mistakes; not that I don't make any but because I was brought up to look only at the good things in life ... As for what lost the most money, probably Virgin Cola. It is still No 1 in Bangladesh though.

I cannot remember a moment in my life when I have not felt the love of my family. We were a family that would have killed for each other - and we still are.

A generation ago, the image was that you had to trample everyone else down to succeed; but I don't believe that makes good business sense.

We spend most of our lives working. So why do so few people have a good time doing it?

Business is the force of change. Business is essential to solving the climate crisis, because this is what business is best at: innovating, changing, addressing risks, searching for opportunities. There is no more vital task

One key to entrepreneurial success is to get a great group of people around you who believe in your idea.

Sometimes the riskiest decision you can make is to do nothing.

If you spot an opportunity and are really excited by it, throw yourself into it with everything you've got.

I love eating meat, but I love our planet even more. So I will join this campaign and stop eating meat at least one day a week.

Explore this next great frontier where the boundaries between work and higher purpose are merging into one, where doing good really is good for business.

My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had - everyday I'm learning something new.

Irreverence ran on both sides of our family...my parents brought me up to think we could all change the world.

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

It's so graceful to be blown by the wind, to go where the wind takes you. Just drifting over beautiful rivers in a balloon is perfect.