Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.
Interpretation
What this quote means
Utilizing free publicity and word of mouth can be the most effective and economical way to promote a brand.
The quote emphasizes the power of free publicity and word of mouth as highly valuable forms of advertising, suggesting that they can be more impactful than paid advertising methods. Richard Branson encourages individuals and businesses to leverage these organic promotional strategies to enhance their visibility and reach, highlighting their cost-effectiveness and potential for widespread influence.
Themes
AdvertisingPublicityWord Of MouthMarketingFreeEconomical
In practice
Example use cases
In a marketing seminar, a speaker could use this quote to highlight the effectiveness of organic growth strategies.
More from Richard Branson
All quotes βIt's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
Richard BransonRead
Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?
Richard BransonRead
Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Richard BransonRead
Please donβt get hung up on this question of whether you need to have experience in an industry before you launch your startup.
Richard BransonRead
What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Richard BransonRead
Similar quotes
Great marketers don't make stuff. They make meaning.
Seth GodinRead
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
David OgilvyRead
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
David OgilvyRead
Between two products equal in price, function and quality, the one with the most attractive exterior will win.
Raymond LoewyRead
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.
Richard EdelmanRead
In marketing you must choose between boredom, shouting and seduction. Which do you want?
Roy H. WilliamsRead