The inability or unwillingness of citizens to differentiate between fake and authentic news is undermining a fundamental assumption of democracy: the informed voter.
Richard EdelmanRead
Advertising has always been the 'head boy' of the communications industry, but not anymore. Now the rest - creative, digital, and media - is just as important.
Interpretation
What this quote means
Advertising is no longer the sole leader in communications; other elements like creativity and digital media now hold equal importance.
This quote by Richard Edelman highlights a significant shift in the communications industry, where traditional advertising, once considered the primary driver, is now accompanied by other essential components such as creativity and digital media. It suggests that to be effective in today’s landscape, professionals must acknowledge that various aspects of communication work together to create successful campaigns, making the industry more collaborative rather than hierarchical.
Themes
AdvertisingCommunicationsDigitalMediaCreativity
In practice
Example use cases
In a marketing conference, when discussing the evolution of advertising strategies.
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