The ability to concentrate and to use time well is everything.
Lee IacoccaRead
Styling cars sells cars and safety does not.
Interpretation
Emphasizes the importance of appealing design over safety in car sales.
This quote by Lee Iacocca highlights the idea that in the automotive industry, the aesthetic appeal and style of a car often captivate consumers more than the safety features it offers. It suggests that while safety is essential, the visual and emotional appeal of a vehicle plays a critical role in driving sales, positioning style as a primary selling point.
In practice
During a presentation on automotive marketing strategies, one might use this quote to emphasize the need for innovative design.
The ability to concentrate and to use time well is everything.
I have found that being honest is the best technique I can use. Right up front, tell people what you're trying to accomplish and what you're willing to sacrifice to accomplish it.
No matter what you've done for yourself or for humanity, if you can't look back on having given love and attention to your own family, what have you really accomplished?
Listening can make the difference between a mediocre organization and a great one.
What is it that you like doing? If you don't like it, get out of it, because you'll be lousy at it. You don't have to stay with a job for the rest of your life, because if you don't like it you'll never be successful in it.
In business, you're trying to make a buck. God was good to me and blessed me. I made some money and started this foundation years ago, and it has grown in size. With the foundation it's a lot different, because the bottom line isn't how you can make more money or get a better return, it's helping the projects that you feel strongly about move forward.
Nobody has ever built a brand by imitating somebody else's advertising.
People don't buy for logical reasons. They buy for emotional reasons.
Every reader of your ad is interested, else he would not be a reader. You are dealing with someone willing to listen. Then do your level best. That reader, if you lose him now, May never again be a reader
You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising.
People rarely buy what they need. They buy what they want.
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