Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Interpretation
What this quote means
Values are integral to branding and require commitment for true success.
This quote by Richard Branson emphasizes the importance of strong, meaningful values in branding and innovation. He argues that superficial commitment to values is insufficient; true success requires a deep, consistent engagement with these values, which should evoke genuine emotional connections with people. Moreover, he acknowledges the temptation to be cynical about such commitments, but suggests that overcoming this cynicism is essential to achieving lasting success.
Themes
ValuesBrandingCommitmentInnovationSuccess
In practice
Example use cases
In a business presentation discussing the importance of brand integrity.
More from Richard Branson
All quotes βIt's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
Richard BransonRead
Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?
Richard BransonRead
Please donβt get hung up on this question of whether you need to have experience in an industry before you launch your startup.
Richard BransonRead
What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Richard BransonRead
Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it
Richard BransonRead
Similar quotes
So many good things have happened to me in the game of baseball. When I do allow myself a chance to think about it, it's almost like a storybook career. You feel so blessed to have been able to compete this long.
Cal Ripken, Jr.Read
The greatest achievement was at first and for a time a dream. The oak sleeps in the acorn, the bird waits in the egg, and in the highest vision of the soul a waking angel stirs. Dreams are the seedlings of realities.
James AllenRead
A crown Golden in show, is but a wreath of thorns, Bring dangers, troubles, cares, and sleepless nights To him who wears the regal diadem
John MiltonRead
I don't measure a man's success by how high he climbs but how high he bounces when he hits bottom.
George S. PattonRead
Death comes to all, but great achievements build a monument which shall endure until the sun grows cold.
Ralph Waldo EmersonRead
Good fortune is what happens when opportunity meets with planning.
Thomas A. EdisonRead