Treat failure as a lesson on how not to approach achieving a goal, and then use that learning to improve your chances of success when you try again. Failure is only the end if you decide to stop.
Richard BransonRead
Always think, 'what's the worst that can happen' and have some kind of strategy to deal with it
Interpretation
What this quote means
Consider the worst possible outcome and prepare for it to reduce fear and anxiety.
Richard Branson's quote emphasizes the importance of facing fears and uncertainties by contemplating the worst possible scenario one could encounter. By acknowledging and preparing for negative outcomes, individuals can build resilience and develop strategies that help them navigate challenges more effectively, ultimately fostering a proactive and confident approach to life's uncertainties.
Themes
RiskStrategyFearPreparednessMotivation
In practice
Example use cases
During a motivational speech about taking risks in business.
More from Richard Branson
All quotes βIt's a common misconception that money is every entrepreneur's metric for success. It's not, and nor should it be.
Richard BransonRead
Some 80% of your life is spent working. You want to have fun at home; why shouldn't you have fun at work?
Richard BransonRead
Values cannot be speedily forgotten if it is inconvenient or commercially expedient. Values have to have meaning and longevity; otherwise they are valueless. You cannot embrace innovation up to a point or only sometimes. Branding demands commitment; commitment to continual re-invention; striking cords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.
Richard BransonRead
Please donβt get hung up on this question of whether you need to have experience in an industry before you launch your startup.
Richard BransonRead
What's the most critical factor in any business decision you'll ever have to make? Basically, it boils down to this question: If this all crashes, will it bring the whole house tumbling down like a pack of cards? One business matra remains embedded in my brain - protect the downside.
Richard BransonRead
Similar quotes
If they can make penicillin out of mouldy bread, they can sure make something out of you.
Muhammad AliRead
It is amazing how many drivers, even at the Formula One Level, think that the brakes are for slowing the car down.
Mario AndrettiRead
I'm the hero of this story, I don't need to be saved
Regina SpektorRead
If we overcome the pull and "get up and get at it," we will have won a victory. We have kept our own resolve. We can then move to other things, for by small means great things are accomplished. Thus, even this one small step is also in another sense a giant leap.
Stephen CoveyRead
If you aim at nothing, you'll hit it every time.
Zig ZiglarRead
Don't worry about motivation. Motivation is fickle. It comes and goes. It is unreliable - and when you are counting on motivation to get your goals accomplished, you will likely fall short.
Jocko WillinkRead