Sara Blakely

Failure is not the outcome - failure is not trying. Don't be afraid to fail.

My dad encouraged us to fail. Growing up, he would ask us what we failed at that week. If we didn't have something, he would be disappointed. It changed my mindset at an early age that failure is not the outcome, failure is not trying. Don't be afraid to fail.

Don't let what you don't know scare you, because it can become your greatest asset. And if you do things without knowing how they have always been done, you're guaranteed to do them differently.

I think my story says that, when women are given the chance and the opportunity, that we can achieve a lot. We deliver.

I failed the LSAT. Basically, if I had not failed, I'd have been a lawyer and there would be no Spanx. I think failure is nothing more than life's way of nudging you that you are off course. My attitude to failure is not attached to outcome, but in not trying. It is liberating.

I made a conscious decision not to tell anyone in my life. Now I tell people - don't tell anyone your idea until you have invested enough of yourself in it that you are not going to turn back. When a person has an idea at that conception moment it is the most vulnerable - one negative comment could knock you off course.

I think failure is nothing more than life's way of nudging you that you are off course. My attitude to failure is not attached to outcome, but in not trying. It is liberating. Most people attach failure to something not working out or how people perceive you. This way, it is about answering to yourself.

Don't solicit feedback on your product, idea or your business just for validation purposes. You want to tell the people who can help move your idea forward, but if you're just looking to your friend, co-worker, husband or wife for validation, be careful. It can stop a lot of multimillion-dollar ideas in their tracks in the beginning.

It's important to be willing to make mistakes. The worst thing that can happen is you become memorable.

When I was a child, my father used to encourage my brother and me to fail. At the dinner table, instead of asking about the best part of our day, he would ask us what we failed at that week. If we didn't have something to tell him, he would be disappointed. When we shared whatever failure we'd endured, he'd high-five us and say, 'Way to go!' The gift my father gave us by doing this was redefining what failure truly meant.

You’ve got to visualize where you’re headed and be very clear about it. Take a polaroid picture of where you’re going to be in a few years.

My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?