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My advice for an entrepreneur just starting out is to differentiate yourself. Why are you different? What’s important about you? Why does the customer need you?
Sara Blakely
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Interpretation

What this quote means

Emphasizing uniqueness is essential for entrepreneurs to attract customers.

Sara Blakely's quote highlights the importance of differentiation in entrepreneurship. In a competitive marketplace, understanding what makes you unique and conveying that value to customers can be the key to success, as it helps establish a strong brand identity and meets the specific needs of the market.

Themes

EntrepreneurshipDifferentiationSuccessCustomersBusiness

In practice

Example use cases

Using this quote while mentoring young entrepreneurs at a startup workshop.

More from Sara Blakely

Failure is not the outcome - failure is not trying. Don't be afraid to fail.
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Don't let what you don't know scare you, because it can become your greatest asset. And if you do things without knowing how they have always been done, you're guaranteed to do them differently.
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I think my story says that, when women are given the chance and the opportunity, that we can achieve a lot. We deliver.
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I failed the LSAT. Basically, if I had not failed, I'd have been a lawyer and there would be no Spanx. I think failure is nothing more than life's way of nudging you that you are off course. My attitude to failure is not attached to outcome, but in not trying. It is liberating.
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I made a conscious decision not to tell anyone in my life. Now I tell people - don't tell anyone your idea until you have invested enough of yourself in it that you are not going to turn back. When a person has an idea at that conception moment it is the most vulnerable - one negative comment could knock you off course.
Sara BlakelyRead

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Quote by Sara Blakely | QuoteProject