Engineering is not quite as important as imagination..

I've never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So….

In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs grea….

Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, c….

If we stay in one place, we will become outdated.

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making s….

Please understand, I am not saying that technology is unimportant. I understand that technology is important. But if we are just focusing on technolo….

In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe ….

Our mission is to revive the gaming industry by increasing our user base..

For young players, classic games are brand new. For older players, they bring back memories and make you feel good..

Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii U's positi….

No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic..

Today, if you don't understand the controller, you're not able to enjoy video games. ... We expect the Revolution controller to become the standard i….

Customers do not want online games..

Video games are meant to be just one thing. Fun. Fun for everyone!.

The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us….

Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life..

Throughout the history of game development, the game control mechanism has become more and more sophisticated, ... Perhaps those who have quit gaming….

On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer..

Although many believe that technology automatically enables more realistic expression, I believe that is just not correct..

Please understand, I am not saying that technology is unimportant. I understand that technology is important..