Seth Godin

The thing about information is that information is more valuable when people know it. There's an exception for business information and super timely information, but in all other cases, ideas that spread win.

People who make a difference never wait for just the right time. They know that it will never arrive.

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.

If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more

If you try to delight the undelightable, you've made yourself miserable for no reason.

A customer is never out of warranty, even if his product is.

As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.

If you borrow money to make money, you've done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don't need, you've done something stupid. Stupid and short-sighted and ultimately life-changing for the worse.

Somewhere in the world, someone is doing something that you decided couldn't be done.

We're all born creative, it takes a little while to become afraid.

The question is not Will you succeed? but rather, Will you matter?

Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.

Believe in what you do, because you may have to do it for a long time before it catches on.

The best favors are worth doing for the doing, not because we'll ever get paid back appropriately.

As soon as you are willing to say 'it's not for you', you're freed up to make art.

Repeating easy tasks again and again gets you not very far. Attacking only steep cliffs where no progress is made isn’t particularly effective either. No, the best path is an endless series of difficult (but achievable) hills.

More process, less innovation. More operations, less innovation. More management, less innovation. More entrepreneurs, more innovation.

The reason social media is so difficult for most organizations: It’s a process, not an event.

We're often in a hurry to finish. Or in a hurry to close a sale. What happens when we adopt the posture of being in a hurry to be generous? With resources or insight or access or kindness... It's an interesting sort of impatience.

Don't create for the masses. Create for the people who are your kind of weird.

Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.