The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
Seth GodinRead
The reason social media is so difficult for most organizations: It’s a process, not an event.
Interpretation
What this quote means
Social media requires ongoing effort and strategy rather than a one-time action.
Seth Godin emphasizes that successful engagement on social media demands consistent, long-term commitment and process development rather than treating it as a singular event. This perspective calls for organizations to understand the evolving nature of social media interactions and the need for continuous adaptation in their approach.
Themes
Social MediaProcessOrganizationCommitmentStrategy
In practice
Example use cases
This quote can be used in a presentation about effective marketing strategies in the digital age.
More from Seth Godin
All quotes →Not adding value is the same as taking it away.
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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
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Living with doubt ... is almost always more profitable than living with certainty. _x000D_ People don't like doubt, so they pay money and give up opportunities to avoid it. _x000D_ Entrepreneurshi p is largely about living with doubt. If you need reassurance, you're giving up quite a bit to get it. On the other hand, if you can get in the habit of seeking out uncertainty, you'll have developed a great instinct.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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Art isn't only a painting. Art is anything that is creative, passionate and personal. Art is the unique work of a human being created to touch another. Art is created to have an impact, to change someone else.
Seth GodinRead
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