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Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Seth Godin
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Interpretation

What this quote means

Excellence is not just about meeting current standards but about raising them to create a higher expectation of quality.

This quote by Seth Godin emphasizes that true excellence goes beyond simply fulfilling existing specifications or standards. It is about establishing new benchmarks for quality that consumers not only recognize today but also come to expect in the future. By continually setting and resetting these expectations, one can redefine excellence in their field, pushing the boundaries of what is considered high quality.

Themes

ExcellenceQualityExpectationStandardsSuccess

In practice

Example use cases

In a motivational speech about striving for excellence in business.

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